these cross-platform and cross-developer technologies will become a core part of global society. In particular, the next wave of virtual world builders—not game-makers, but retailers, schools, sports teams, construction companies, and cities—are likely to use these solutions. Companies like Unity, Unreal, PlayFab, and GameSparks are in an enviable position. Most obviously, they become a sort of standard feature, or lingua franca, for the virtual world
