It is also why the majority of the most popular games, game franchises, media franchises, brands, or companies haven’t even issued NFTs—and why only a few million people are believed to have purchased an NFT, whereas billions of people make in-game purchases each year. As the functionality of NFTs improves, and the number of brands and participating users increases, the value of NFTs will of course grow. There’s certainly a lot of headroom to each.