We also recognize that the internet is a bundle of many different “things.” To interact with the internet, the average person typically uses a web browser or app (software), which they access through a device that can itself connect to “the internet” using various chipsets, all of which communicate using various standards and common protocols, which are transmitted through physical networks. Each of these areas collectively enable internet experiences. No one company could drive end-to-end improvements in the internet—even if they operated the entire Internet Protocol Suite.