Today, those one-year-olds are eleven to twelve. A four-year-old in 2011 is now well on her way to adulthood. These media consumers are now spending their own money on content—and some are already creating content themselves. And while these previously unintelligible consumers now understand why adults found their futile efforts to pinch-to-zoom a piece of paper so comic, older generations are not much closer to understanding how the worldviews and preferences of the young differ from their own.
