In December 2018, for example, the blockbuster video game Fortnite launched Fortnite Creative Mode, its own riff on Minecraft’s and Roblox’s world-building. Meanwhile, Fortnite was also transforming into a social platform for non-game experiences. In 2020, hip-hop star (and Kardashian family member) Travis Scott hosted a concert that was attended live by 28 million players, with millions more watching live on social media. The track Scott premiered during the concert, which featured Kid Cudi, debuted at #1 on the Billboard Hot 100 charts a week later, was Cudi’s first #1 track, and finished
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