Mike Heath

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in US cities, the average price of a kilogram of white bread is only about 5 percent lower than the average price per kilogram of whole chicken (and wholewheat bread is 35 percent more expensive!), while in France a kilogram of standard whole chicken costs only about 25 percent more than the average price of bread.[34] This helps to explain the rapid rise of chicken to become the dominant meat in all Western countries (globally, pork still leads, thanks to China’s enormous demand).
How the World Really Works: The Science Behind How We Got Here and Where We're Going
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