in US cities, the average price of a kilogram of white bread is only about 5 percent lower than the average price per kilogram of whole chicken (and wholewheat bread is 35 percent more expensive!), while in France a kilogram of standard whole chicken costs only about 25 percent more than the average price of bread.[34] This helps to explain the rapid rise of chicken to become the dominant meat in all Western countries (globally, pork still leads, thanks to China’s enormous demand).

