Is it necessary to airlift blueberries from Peru to Canada in January, and green beans from Kenya to London? The vitamin C and roughage these foodstuffs provide can be secured from many other sources with much lower carbon footprints. And could not we, with our immense data-processing capabilities, price food better and more flexibly in order to make a major dent in the 30–40 percent waste rate? Why not do what can be done, profitably and immediately, rather than waiting for more modeling exercises?

