Utkarsh Kaushik

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Interestingly, psychologists found that people prefer things, not because of internal reasons, but simply because they’ve been repeatedly exposed to them. This idea is known as the mere-exposure effect.27,28,29 Your desires are often the result of simply being exposed to something.
Utkarsh Kaushik
How can we shape our environments to regularly expose us to things that are good for us and our loved ones?
Be Your Future Self Now: The Science of Intentional Transformation
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