Citizen-oriented tasks for government online services: applying for a passport, paying taxes, or registering for a set of healthcare options (task-oriented streams). Business banking products: online money management, automation of bank transactions, invoicing clients (role-oriented streams). Online ticket purchasing: searching for tickets, purchasing tickets, managing “My Account” and refunds (activity streams). Regional products: European market, North American market, Asian market, etc. (geographical streams). Market segment: consumer, small and medium business, enterprise, large corporate
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