Team ownership also enables a team to think in multiple “horizons”—from exploration stages to exploitation and execution—to better care for software and its viability. As Jez Humble, Joanne Molesky, and Barry O’Reilly put it in their book Lean Enterprise,15 Horizon 1 covers the immediate future with products and services that will deliver results the same year; Horizon 2 covers the next few periods, with an expanding reach of the products and services; and Horizon 3 covers many months ahead, where experimentation is needed to assess market fit and suitability of new services, products, and
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