However, with a regret lottery, I evaluate my decision differently. If the organizers draw my name, and I haven’t completed the survey, I know I’ll kick myself. I can readily envision a future where I win the prize—but the gift card is snatched from my hands because of my own stupidity, laziness, or lack of effort. And if I anticipate that sinking feeling, I’ll proceed like two-thirds of those Blue Devils and complete the questionnaire.
