Jason Sands

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So, under the Regret Optimization Framework, when deciding a course of action, begin by asking whether you are dealing with one of the four core regrets. If not, satisfice. For example, if you’re buying lawn furniture or a(nother) microwave oven, that decision is unlikely to involve any fundamental, enduring human need. Make a choice and move on. You’ll be fine.
The Power of Regret: How Looking Backward Moves Us Forward
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