The Minimalist Entrepreneur: How Great Founders Do More with Less

by Sahil Lavingia

Most people don’t start. Most people who start don’t continue. Most people who continue give up. Many winners are just the last ones standing. Don’t give up.

Narrow down who your ideal customer is. Narrow until you can narrow no more. 2. Define exactly what pain point you are solving for them, and how much they will pay you to solve it. 3. Set a hard deadline and focus fully on building a solution, then charge for it.

Place utility: Make something inaccessible accessible ο Form utility: Make something more valuable by rearranging existing parts ο Time utility: Make something slow go fast ο Possession utility: Remove a middleman