“You are destined for eternal punishment in hell as a result of your sinful condition. If you accept Jesus as your personal savior, you will be spared eternal damnation and will spend eternity in heaven. We are offering you eternal salvation. If you accept it, you will be blessed on every level. If you reject it, your life will not go well, and eternal torment awaits you after death.” The overt message is: “We are here to save you and improve your life.” The covert message is: “If you refuse to be saved, you will be destroyed.”
