Barry Wellman called this phenomenon “networked individualism” and recognized how social media is organized around networked individualism’s key premise that there are no meaningful sources of orientation external to the self.10 As the consumer, you are your only source of orientation. The networks radiate out from the center—a center that is not a location, a cause, or a common identity—it is simply you.
Again, years ago the church was in the center of town
