Product managers often ask developers to lead the demo instead. I see this most often when the product manager doesn’t see themselves as part of the team, or doesn’t feel that they know the software well. Push back on this request. Developers aren’t building the software for the product manager; the whole team, including the product manager, is building the software for stakeholders. The product manager is the face of that effort, so they should lead the demo. Help the product manager be more involved and comfortable by reviewing stories with them as they’re built.

