1. Everything starts with enjoying what you do. To persevere, you need to be intrinsically interested in your subject (more on intrinsic motivation coming up). We’d add the designer’s mind-set of curiosity, a potential precursor to interest, to this asset. 2. Next comes the capacity to practice. You must devote yourself to the kind of deliberate and well-informed practice that leads to mastery. And you must practice, every day, every week, every year—there is no end to practice—it is an end in and of itself. 3. Third is purpose. You have to believe that your work matters to something and
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