Most people, even those who do not work at a “creative” job, want more creativity in their lives. So it’s a good idea to bring your inner artist to this discussion. When we went out and talked to lots of artists (and had empathy for their needs), they told us they value expression over everything else—that’s how they keep track of what they make. “I got to write and perform my play.” “I self-published my book of poetry.” “I painted a new painting that I really like.” In the artistic or “creative economy,” it is all about the value of putting your ideas, your creative output, out into the world
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