Storytelling is a natural element of human evolution. It’s how we make meaning of our experience and our lives. It’s how we connect with one another. Lisa Bortolotti, professor of philosophy at the University of Birmingham, England, even suggests that telling stories increases sexual attractiveness and improves our chances to reproduce. Dr. Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University, has research that shows “that highly immersive stories can change attitudes, opinions, and behaviors.”
