Know it’s a process. In design thinking, you are sometimes out generating lots and lots of ideas. We call this “phase ideation,” and it’s when you flare out, looking for all the good, bad, and crazy ideas you can find. At other times, you are focusing in on a point of view or a prototype you want to try. In this phase, you are focusing in on a good question or a very specific idea you’d like to test. These two parts of the design thinking process, flare and focus, are fundamentally different, and that’s why good designers learn to be mindful of their process. You need to know when it’s time to
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