divide the ubiquitous language into multiple smaller languages, then assign each one to the explicit context in which it can be applied: its bounded context. In the preceding example, we can identify two bounded contexts: marketing and sales. The term lead exists in both bounded contexts, as shown in Figure 3-3. As long as it bears a single meaning in each bounded context, each fine-grained ubiquitous language is consistent and follows the domain experts’ mental models.