Short sellers have an unsavory reputation in the market, as something akin to trolls who rejoice at the misfortune of others. Their livelihood depends on stocks going down, making them the natural enemies of most investors. Shorting is so risky, with potentially unlimited losses if a stock keeps going up, that only the most sophisticated investors, such as hedge funds, generally engage in it. Naturally, most corporate executives see the shorts as enemies of the happy stories they’re trying to tell about their companies, which tend to be full of puffery. For that reason, short sellers play a
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