Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas

by Anaik Alcasas

“the meaning of your communication is in its response.”

It is not good enough to be good enough. You need to tell a good enough story to show that you are good enough!1

As science historian James Gleick has observed, “When information is cheap, attention becomes expensive.”3

potential audience is constantly filtering and asking themselves, “Why bother?”

“Writing is today’s currency for good ideas.” —Jason Fried and David Heinemeier Hansson4

Do you have good ideas? How do you know? How do you find one?

great communicators respond to this “Why bother” question with a compelling “because” in every single aspect of their idea, from the packaging and the positioning to the proposition and the promised transformation.