Here’s an illustration. The typical SBI framework would dictate this as adequate feedback: “Your presentation on the importance of social media marketing this morning could have been more effective [situation] because there were no customer testimonials [behavior]. When executive team members don’t see customer data, they may not see the value of using it [impact]. Include this next time to bring more visibility to your work.” My edit to this SBI would be: “Your presentation on social media marketing this morning had robust research, which was really effective [situation and positive
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