He is a marketer and a public opinion guru (i.e., pollster) and consultant who was first hired by Newt Gingrich to come up with the messaging, slogans, and language to help the Republican Party sell what would normally be considered unpopular policies or, in reverse, to make what would be popular policies held by Democrats seem bad.
Yes, like persuading people, many who themselves have college degrees and graduate degrees, that college is a waste of time and money for their kids, and that their kids should do “a trade,” which, in actuality, more often results in the kids gaining *no marketable skills at all*.
