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The Far Right’s ability to use branding to their advantage is clearly on display in how they have convinced millions of people that mainstream media is inherently liberal. The opposite is true, actually—all major news outlets tilt slightly conservative,56 simply because they need to appeal to the broadest audience possible.
The Brainwashing of My Dad: How the Rise of the Right-Wing Media Changed a Father and Divided Our Nation—And How We Can Fight Back
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