“You should keep your goals to yourself. Tests done since 1933 show that people who talk about their intentions are less likely to make them happen. Announcing your plans to others satisfies your self-identity just enough that you’re less motivated to do the hard work needed.”16 In his TED talk on this topic,17 he stresses the context: “These studies are only about identity goals: goals usually related to personal development, that would make you a slightly different person if completed. This does not apply to things like starting a company, or other pursuits where it would be useful to corral
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