With Coursera, the looming issue for higher education is not just the explosion of content but the world-class standing of Coursera providers. Nonelite universities may be particularly at a disadvantage in competing with industry giants. Students will have the option of studying at and obtaining certification from Google, an international powerhouse with the latest technology and top human capital or the usually more expensive, local, regional university. They will have the choice of studying at the American Museum of Natural History or MOMA, two of the foremost museums in the world, or at a
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