Even so, the levels of animosity directed at vegans can be startling. In fact, research has shown that only drug addicts face the same degree of stigma as vegans, with male vegans who have gone vegan for ethical reasons being viewed the most negatively.5 This seems strange considering almost everyone is against animal cruelty; it doesn’t therefore make sense that one of the most reviled groups of people in society is the one that is actively trying to reduce the amount of cruelty caused to animals.
