It is clear, then, that the media latched onto this particular story not because they were outraged about the threats per se – unfortunately, most outspoken people on social media have received threats in one form or another – but because it played into a deeper narrative: the portrayal of veganism and animal rights as being militant, problematic and dangerous, something that exists outside of normalised society and poses a direct threat to its citizens and traditions. It’s one of the oldest tricks in the book: the ad hominem attack of those who want to disrupt the status quo. Personal attacks
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