This Is Vegan Propaganda (& Other Lies the Meat Industry Tells You)

by Ed Winters

In the UK, during the Covid-19 pandemic, the Department for the Environment, Food and Rural Affairs (DEFRA) spent half a million pounds of taxpayers’ money on a promotional campaign for the dairy industry.33 This at a time when charities were struggling to provide food to the most vulnerable people and the NHS was overwhelmed. DEFRA spent more than double what the Agriculture and Horticulture Development Board (AHDB) spent on their campaign, even though one of the primary functions of the AHDB is to fund promotional campaigns on behalf of the farmers who pay the levy. Imagine the uproar if the UK government funded advertising campaigns for plant-based products and tried to get people to drink oat milk.