“Like choice architecture.” The use of big data and nuance to influence political decision-making: the attempt to corrupt the political process by deliberate manipulation of the cognitive limitations of the human mind. Almost all restaurant menus use it, and even knowing what it is, diners are still influenced: the steak or the lobster is always mountainously expensive. Once you’ve rejected that, the less expensive stew seems like a bargain, and having saved money you splash out on drinks. Subscription prices and two-for-one deals are the same.
