Save the Children overlapped with the rise of other new QAnon brands on social media. There was “Pastel QAnon,” so named because of its style of QAnon promotion: images couched in a soft Instagram aesthetic filled with friendly colors and cursive fonts. There was also “QAmom,” named after its appeal to mothers concerned about children’s welfare. All three trends represented a change for QAnon. It had managed to morph on social media from the bloodthirsty Punisher-skull image of its first months into something less intimidating.
