To achieve market orientation, we won’t do a large, top-down reorganization, which often creates large amounts of disruption, fear, and paralysis. Instead, we will embed the functional engineers and skills (e.g., Ops, QA, Infosec) into each service team, or create a platform organization that provides an automated technology platform for service teams to self-serve everything they need to test, deploy, monitor, and manage their services in testing and production environments.

