Isaac Butterworth

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The brand of margarine, the song on the radio, the texture of the blanket, the fragment of crime scene tape still on the doorframe, the feel of moss beneath your bare feet—details turn your scenes from black-and-white into Technicolor. They make the story vivid, real, and tangible. They are often the juiciest part. Believe it or not, even the most obscure details can make your story feel more relatable. They highlight moments, create emotion, add tension, and ultimately support the stakes and the arc of a story. Details make your story unforgettable to the listener.
How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth
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