Isaac Butterworth

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There is no need to start by telling us what the story is about or do any setup (“I’m gonna tell you the story about the day I became a man”). If we know the end, we’re less likely to lean in and listen to the details of your story. Let us wonder what happens. Let us learn what the story is about with you so that we are in sync.
How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth
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