More insidiously, after you sign a petition, you get a request to make a donation (Figure 8.3). Most people assume, quite reasonably, that this donation concept is synchronized with the petition concept in a particular way: that their donation is being passed to the petition organizer to help them fund their cause. In fact, the money pays for advertising on change.org (whose domain extension is misleading too: it is not a nonprofit). In the case of my own petition, supporters contributed over $2,000 to change.org. Had I understood the operational principle of “chipping in,” I would have warned
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