In 2017, America ate more fat replacers than any other country in the world. In 2022, the United States will consume nearly $500 million in fat replacers, and the global appetite for these brain-fooling products is set to exceed $2 billion. That is quite a lot of fake fat, considering it can cost all of ten cents to replace the fat in a serving of yogurt. If you are wondering why you have never heard of fake fats, the answer is that the industry prefers it that way. When I contacted one of the leading researchers in the field, a scientist who works at a publicly funded university and whose
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