A common pitfall I see is multiple cofounders trying to tag-team fundraising. This is nonoptimal. As with any business objective: one person needs to be ultimately responsible. With fundraising, one cofounder should take a leading role. The other cofounder should focus on keeping the business running and should be leveraged in a supporting role to: ● Attend a 2nd/3rd meeting with the investor (increases buy-in and adds another touchpoint) ● Amplify the shared network and investor introductions ● Help check references ● Take the blame for being a hard negotiator :-) As I hope
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