Caroline Criado Perez in her groundbreaking book Invisible Women (2019). It’s a man’s world out there because men built it – and tested it on each other. Men crash cars far more often than women do, but women passengers are 50% more likely to be injured because car safety – seat belts, airbags, even the height of seats – is tested on a dummy of a male. This kind of bias is unconscious and unthinking – it’s not a conspiracy against women. But this bias distorts how the world is – how women are – and this bias ends up in data-sets that pretend to describe the world, but are in fact shaping the
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