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MIKE Watkins Jr.
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The Behavioral Code: The Hidden Ways the Law Makes Us Better . or Worse, by Benjamin van Rooij

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What mattered here was human cognition. The way human brains process information makes us respond in unexpected ways that defy the design of ordinary cost-benefit types of rational, calculated incentives.
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The Behavioral Code: The Hidden Ways the Law Makes Us Better . or Worse
The Behavioral Code: The Hidden Ways the Law Makes Us Better . or Worse
by Benjamin van Rooij
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