Clearly, priming can work remarkably well. Priming is a deliberate, subtle, and often simple way to use our knowledge of cognitive processes to influence behavior. With the eyes, the cafeteria achieved better compliance with its rules. By having people sign an honesty pledge up front, we can reduce fraudulent behavior on insurance forms. In a variety of ways for a variety of behaviors, psychologists have been able to change behavior on an unconscious level. Primes
