Primes do, however, have several limitations. So far, we see that the scope of applicable primes mostly covers minor misbehavior. Similarly, most other examples of nudging and choice are about stimulating prosocial and healthy behavior, like charity donation, collaboration, and healthier eating, or minor forms of rule breaking such as littering or cheating.60 Sure, it is nice that we can prime people to clean up after themselves. And, yes, it’s great to reduce cheating on a laboratory test. But for more major offenses, using primes may be much harder. Whether
