MIKE Watkins Jr.

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Step 3: What do people need in order to refrain from the behavior? This capacity approach is the flipside of the opportunity approach. The first step is to look at whether people know the rules. If they do not, we have to figure out if it is because the rules are too numerous, too technical, or just poorly disseminated. Next, we should identify whether people and organizations have sufficient technical, educational, and other skills necessary to follow the rules. Finally, we must examine whether people need help overcoming personal problems or individual concerns, such as low self-control, ...more
The Behavioral Code: The Hidden Ways the Law Makes Us Better . or Worse
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