Understanding social norms and our responses to other people presents a critical departure from the individual rational choice model that has mostly informed our current legal systems. It shows us that human behavior is not just an individual affair where people weigh costs and benefits. To truly apply the behavioral science and activate the behavioral code, we need a fundamentally different perspective on law. Our legal system mostly addresses individuals, and to a limited and lesser extent organizations. It is not geared for addressing the broader norms that exist between humans in their
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