US president Ronald Reagan described competition with Moscow in black-and-white terms, as a “struggle between right and wrong and good and evil.”12 Similarly, America’s competitors today do not have a desirable ideology to sell to foreign countries. “The Chinese don’t have political values that others want to model themselves after. But they do have money,” said Mike Morell.13 The same is true of Russia. “No one wants Russian television. No one wants to be like Russia,” said former JSOC commander General Stanley McChrystal.14
