Another aspect of this adaptation is the adjustment of the individual to technical instruments. The instruments in our possession are, in effect, mass instruments, both in the realm of material action and in that of psychological action. If at present we desire to exert any influence on man, it is possible to do so only through the mass media and only to the degree that man is a mass man. I shall return to this fact with reference to mass education and to propaganda methods, both of which are able to move the mass individual only by “massifying” him more and more.
