Tyler Hurst

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It is thus possible through psychological means to draw from man his last measure of effort and at the same time compel him to bear up under the disadvantages with which the new society hinders him. This is the first goal of psychological techniques. The only thing that matters technically is yield, production. This is the law of technique; this yield can only be obtained by the total mobilization of human beings, body and soul, and this implies the exploitation of all human psychic forces.
The Technological Society
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