Tyler Hurst

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The technique of measuring and producing such reflexes has been greatly developed. The reduction of political doctrines to programs, of programs to slogans, of slogans to pictures (the direct reflex-stimulating images) has been studied. Systematic efforts are available to create conditioned reflexes, either through education (as, for example, under Nazism or under Communism) or on the basis of already existing, spontaneous reflexes (for example, the American use of erotic reflexes in war propaganda).
The Technological Society
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