It is well-known that “to the standardization of production corresponds a standardization of taste which gives to social life its collective character.” Moreover, mass consumption corresponds spontaneously to mass production. There is no need for repressive measures. The adaptation of the public occurs of itself. The average man becomes the norm in the most liberal system in the world because only the products necessary to the average man are offered on the market. In fact, the problem of understanding social needs is complicated only if planning technique is separated from all the other
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